I had the fantastic opportunity to create the eye-catching packaging for Poppin' Popcorn's new line of gourmet popcorn, "Poppin Party Packs." The client wanted the packaging to be a showstopper, highlighting the mouthwatering flavors and the unique snacking experience of Poppin' Popcorn. This design is going to take their branding to the next level!
To kick things off, I brainstormed ideas for the logo and developed a fun, bubbly, hand-drawn font. I then incorporated a playful popcorn image into the design. Once the logo was perfected, I dove into the packaging design. I aimed for a luxurious and gourmet look, a departure from the typical playful designs in the popcorn market. I meticulously selected flavor options and created stunning mockups of the packaging using these flavors, ensuring the product development team's valuable input was considered.
I used the popcorn pattern as a bag background for the packaging, opting for a sleek black base with a white pattern that exudes luxury. I also chose a vibrant color palette for the flavors to ensure that they pop when displayed alongside other popcorn brands. This project will be a game-changer for Poppin' Popcorn, and I can't wait to see it on the shelves!
